Heinz Jalapeno Ketchup

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Heinz Jalapeno Ketchup ･

Breakfast isn’t just about food

It’s about fueling your day with bold choices and even bolder conversations

Objective

Position Heinz Jalapeño Ketchup as a bold catalyst for empowering women to initiate open conversations about sex, starting with breakfast.

Execution

Launch “Breakfast with Benefits,” a bold social media–driven September campaign featuring spicy content with Vanessa Marin, interactive teal-labeled bottles, and hashtag engagement to spark conversations about sex.