What if, even in the chaos of motherhood, you could still feel like yourself again?
TUMS helps you find relief and yourself even in the mess.
Objective
Reposition TUMS Chewy Bites as a go-to relief option for millennial moms navigating the daily chaos of parenting, stress, and poor eating habits.
Execution
Stomach It All is a nostalgic yet relatable campaign across digital and social platforms, highlighting the contrast between chaotic mom moments and mental escapes—reminding millennial moms that TUMS helps them reclaim calm and feel like themselves again.
